About Yggdrasil by Sweden

What is Yggdrasil by Sweden?

Yggdrasil by Sweden is a Scandinavian lifestyle brand offering bohemian jewelry and yoga products inspired by Nordic nature, spirituality, and conscious living. Our mission is to inspire a more mindful way of life through carefully crafted products made with respect for both people and the planet.

Our Story

Yggdrasil by Sweden was founded in 2012 by Carina and Anders Åkesson, a husband-and-wife team from Sweden. What began as a personal journey toward healthier, more intentional living grew into a brand built on purpose: to help others make more conscious choices in their everyday lives.

From the very beginning, our vision has been clear—to create products that combine beauty, quality, and responsibility without compromise.

Our Philosophy

We believe that conscious living should be simple, accessible, and natural.

That means:

- Choosing materials that are safe and non-toxic

- Prioritizing sustainability and long-term thinking

- Creating products that support balance, well-being, and self-expression

Every product we offer reflects these values. If it’s not something we would use ourselves, it doesn’t belong in our collection.

Materials & Quality

We are committed to using high-quality, carefully selected materials that are both luxurious and responsible.

Our products are made with:

Safe, non-toxic materials
Sustainable and renewable resources
A strong focus on durability and craftsmanship

We believe you should never have to choose between quality and conscious living—you deserve both.

More Than a Brand

Yggdrasil is more than a name—it’s a symbol.

Inspired by the Tree of Life in Norse mythology, Yggdrasil represents connection, balance, and growth. These principles guide everything we do—from the products we create to the values we stand for.