Our Mission

Our mission is simple: inspire conscious living—through quality, care, and a story rooted in Swedish

Yggdrasil by Sweden began in 2012, founded by us—Carina and Anders Åkesson, a husband-and-wife team from Sweden with a shared vision of creating something truly meaningful. What started as a personal journey toward healthier, more intentional living has grown into a brand dedicated to helping others do the same.

From the beginning, we were clear about our values: uncompromising quality, honest materials, and zero tolerance for toxins or harmful substances. Every product we offer is made with your body—and our planet—in mind. We carefully select only safe, non-toxic, sustainable materials that meet our strict standards. If it’s not good enough for us, it’s not good enough for you.

We believe in a world where sustainability is not just a choice, but a way of life. Our goal is to empower you to make decisions that reflect a deep respect for our bodies, our future, and the Earth itself—whether through the products you choose, the routines you follow, or the mindset you live by.

Our materials are luxurious, yet always ecological and renewable. Every detail is crafted with love and integrity—proving that you never need to sacrifice quality to live consciously.

But Yggdrasil is more than just products. It’s a philosophy—a shift toward living more mindfully, more purposefully, and more in harmony with what truly matters. Together, we believe we can create a future where conscious living isn’t an exception, but the new norm.